Start with the purpose of the partnership
Two social media proposals can offer the same number of posts while covering very different work. For a small business in Athens, the useful questions are what the partner handles, what they need from you and how you will assess progress together. Explain who you want to reach and what action matters: enquiries, quotation requests, bookings or store visits. Choose a main objective for the initial period without expecting guaranteed results.
Ask for specific deliverables
The proposal should specify channels, content formats and delivery frequency. Distinguish posts, carousels, reels and stories. Does a reel include filming or only editing footage you provide? Is each asset adapted for different channels? How many revision rounds are included? Define what counts as a deliverable so that you compare the actual scope rather than a headline post count.
Clarify who produces the content
Photography, video, copy and graphics need a shared direction. Agree whether shoots are included, how often they take place, where they happen and what is delivered. If you supply content, set a deadline and basic specifications. For a café, a product shoot could be planned for a post, a story and a short video. This illustrates an organised workflow, not a promised outcome. Clarify whether you receive final assets, original footage or editable files.
Agree on approvals and day-to-day communication
A monthly plan needs an approval process. Identify who approves content, the deadline and how last-minute changes are handled. Publishing does not automatically include customer support. Ask whether messages and comments are covered, during which hours and which questions are escalated to you. Prices, availability and complaints require clear instructions from the business.
Separate management fees from advertising spend
Management fees and money spent on platform advertising are separate amounts. Ask for them to be listed individually, alongside any campaign setup or monitoring fee. Clarify who approves the budget and who pays the platform. An organic posting package does not automatically include advertising management. Check whether quoted amounts include VAT and which additional tasks need a separate quote.
Look beyond likes in your reports
Ask for a report covering a defined period with a short interpretation. Reach, interactions, profile visits and clicks measure different actions. An enquiry is not automatically a sale. If bookings are your objective, your own records are needed to establish which enquiries became bookings. A useful report explains what was tested, what was learned and what will change next, without attributing every business result to social media.
Keep your business in control of access
Agree that the business retains control of its accounts and grants the partner appropriate permissions. Use the platform’s available access roles instead of sharing personal passwords. Document what happens at the end of the partnership: access removal, file handover and information about scheduled posts. Also agree the duration, payment deadlines and termination terms in writing.
A short checklist before you decide
Before choosing, make sure you can answer six questions: what is the objective, what are the deliverables, who produces the assets, who approves them, which costs are included and how is progress reviewed? At In Your Web Solutions, website, social media, content and design are connected parts of your presence. A clear agreement is the starting point for giving them a consistent direction.
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